The agency made ​​a film , spoken in French , that announces the collection of Pinacoteca of the State of São Paulo , one of the most important brasilian museums.

The film is a Picture of human curiosity , showing the curious spirit who lives within us all. The “Curiosism” reveals the cat that exists in humans and recommends to feed him at Pinacoteca , an art place ,full of possibilities and avant-garde . Therefore , the room also has these characteristics .

The implementation is quite experimental : the masks , the band , the initial scenario and the text .

The film reveals the evolution of the long-term exposure to the collection of Pinacoteca and it raises the natural curiosity to its visitors .