Cannes Lions

Artender

MRM//McCANN, Santiago / CAMPARI / 2017

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Overview

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Credits

OVERVIEW

Description

Campari combined the work of an artist and a bartender to create ARTENDER, a drinkable work of art, made for contemplation, enjoyment and tasting.

Execution

Artender was developed with transparent tubes that were connected to a pressure pump. And by programming, a sensor served the exact amount of Campari, Vermouth and Gin: an authentic Negroni.

Outcome

Artender was exhibited at TEDx Santiago and at more than 15 bars in Santiago de Chile. More than 5k new consumers tried Campari and interacted with the brand.

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