PRISM+ is one of Singapore’s fastest growing home entertainment brands. Its QLED TV and sound systems offer a high-definition, highly-immersive entertainment experience; one that draws you into the scene, quite literally.



While prominent brands often rely on stunning visual spectacles to showcase the capabilities of their entertainment systems, PRISM+ chooses to set itself apart as a fresh upstart through a memorable, albeit unconventional, product demonstration with a simple message, ‘As Close as You Can Get’.

From the get-go, the casting process was laser-focused in ensuring that every character was relatable and authentic to the film and everyday viewers, while deliberately looking create curious combinations of the familiar and surprising.

The detective duo is almost straight out of Mindhunter or Se7en – a good cop, bad cop combination of a grizzled veteran and his younger partner. This set up the film's genre, mood and context without much explaining required.

For the couple, we wanted to include hints of their relationship dynamic: the lady may behave as normal and everyday as it gets, but her features and performance hint at a stronger, almost more domineering side to her. In contrast, the man shrinks beside her (physically and relationally) like a hen-pecked husband who didn't even get to choose what show to watch; and when it comes to their choice of pyjamas, it's clear whose idea it was.

PRISM+ registered an 11% increase in TV sales in the month following the film's launch, a 22% increase in positive sentiments towards the brand and over 6.5m reached via international media coverage – all of this with zero additional paid media amplification.