PRISM+ is one of Singapore’s fastest growing home entertainment brands. Its QLED TV and sound systems offer a high-definition, highly-immersive entertainment experience; one that draws you into the scene, quite literally.



While prominent brands often rely on stunning visual spectacles to showcase the capabilities of their entertainment systems, PRISM+ chooses to set itself apart as a fresh upstart through a memorable, albeit unconventional, product demonstration with a simple message, ‘As Close as You Can Get’.

The film follows a couple on a late night binge of their favourite crime series. With PRISM+’s immersive viewing experience they are plunged right into the heart of a gripping interrogation scene. They transform into the only thing that stands between the suspect and an intimidating interrogator – the table. And we quickly find out that the tension in the air isn’t the only thing that can be cut with a knife.


PRISM+ registered an 11% increase in TV sales in the month following the film's launch, a 22% increase in positive sentiments towards the brand and over 6.5m reached via international media coverage – all of this with zero additional paid media amplification.