Our mission was to create a YouTube campaign that made the home buying journey for first home buyers more fun, easier to understand, and simpler to follow. And hero ASB’s innovative tools, tips and knowledge on the market, in a way that would keep YouTube viewers watching beyond that ‘Skip’ button.

New Zealand’s housing market has experienced record levels of growth. As a result, first home buyers are under greater pressure than ever. This group seeks any advantage they can get, and is particularly hungry for advice. There’s a huge opportunity for the bank that can catch their attention.

In every one of our films, you could watch the All Blacks jumping rope.

As the boys took to each challenge with the utmost enthusiasm – our commentator explained the unique scenario, and kept interests piquing while breaking the home buying journey into four, bite-sized steps.

While we led with a long-form content piece that housed all of the tips, we also released 6” bumpers, 15” teasers and 30” attention-grabbing films that directed our audience to a landing page full of clear, easy to follow advice.