Cannes Lions
MOTHER, London / MONEYSUPERMARKET / 2013
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It feels great when you save money at MoneySupermarket.com. In this spot, we see just how good our hero Alan from Stoke-on-Trent feels when he saves £300 on his car insurance. He feels so totally epic that whilst on a family holiday, he strides past the security at Cape Canaveral Space Center and leads a crew of lantern-jawed, Yankee astronauts into space. Go Alan, you sexy, money-saving hero! Go!’ In the background we hear Berlin’s ‘Take My Breath Way’ and see Alan’s wife and child looking on with pride from the sidelines - until they realize he has jetted off to space with the families car keys.
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