We wanted millions of people to experience what it feels like to try on a Meta Quest 3, and get them excited about some of the games it has to offer.

Since we know putting on a headset is a huge barrier, we used a larger than life canvas, the Sphere, to show people what it feels like to experience games on Quest.

We noticed a lot of the ads on Sphere don’t take advantage of its spherical nature. So not everyone could see the advertisement running. We intentionally set-out to have everyone be able to see the content accurately, no matter where they were standing in Vegas. We did this by creating Sphere-shaped work.

We didn’t just put flat art on the Sphere, we worked with a spherical canvas from day one. Creating a round Stay Puft head, and a spherical other-dimension for Mind Flayer. With the Sphere’s 360 degree shape, it’s important to be able to visualize the content from all viewing angles.

For the launch of the Meta Quest 3 we wanted to have people experience what it feels like to wear a headset, without ever having to try it on.

With the Sphere’s 360 degree shape, it’s important to visualize the content from all viewing angles.

To improve efficiency and empower our artists, our partner Buck created Renderball, a tool designed for quick previewing of art on the Sphere. This lightweight experience enables designers, 2D/3D artists, art directors, creative directors, and producers to easily preview the work from all perspectives without needing additional software installed on their computers.

Tool Features

* Easily drop image sequences and videos (mp4, mov, jpg, png, exr)

* Set camera to predefined camera angles based on the most popular social media drone postings

* Change the time of day

* Customize content playback (speed, rotation)

* Exporting stills & video

* NDI connectivity for direct integration with Photoshop, Nuke, After Effects

Ghostbusters, Stranger Things, and Sony VR, all liked the work so much they each organically posted it on their social channels. It got over 16 million views and half a million reactions (likes, comments, shares).

On the ground in Las Vegas, people were captivated by the spectacle and nostalgic for the characters shown on screen.

And it got a ton of love online. On Twitter, @LangilleEli said, “FINALLY some good content on the Sphere.”