Shade card for Asian paints Royale wit Teflon protectors

In India, one of the primary problems that consumers face while painting their homes is shade selection. Shade cards are of great use in these situations as they give approximately 95% of how the paint colour will appear on the walls.If there is one thing that customers always sift through in detail it is the Shade card. So, we decided to highlight the USP right in the shade card. It was one place that they simply could not miss or ignore.The shade cards were placed at numerous outlets of Asian Paints. It was here that the Teflon Surface Protector's Shade cards attracted a lot of attention, as the colour tabs were not in the shape of the conventional ones.This was the most primary touch point to the customer. In addition the shade cards were also distributed among professional civil painters. In India, most home-owners depend on professional civil painters for colour guidance.

A lot of interest was generated among customers. The card prompted them to enquire about the Teflon Surface Protector and its role in protecting the wall from external damage and also wear & tear. There was a marked increase of more than 11% in the number of orders post the release of the shade card.A lot of customers also kept the shade cards with them.