Almost, 3.5 Cr. people in India, pay taxes. In order to save taxes, most of them invest in traditional tax saving instruments like Life Insurance, FDs, PF etc.

Hence the challenge was to build more awareness and get people to invest in ELSS, an investment that not only saves tax, but can also create wealth through capital appreciation!

Apart from the 2 DVCs, we created a microsite (www.AskWhatELSS.com) where the concept was further explained as well as the product Franklin India Taxshield was promoted.

The same was also built through,

1. Online Ad Banners

2. Social Media - Posts, Carousel Ads, DVC promotions etc.

3. Print Ad