Cannes Lions
DLVBBDO, Milan / BAYER / 2012
Overview
Entries
Credits
Execution
We produced door signs featuring a picture of the campaign protagonist and hung them from door knockers in central Milan. By exploiting the action of the knocker, which hits the forehead of the person in the picture (who is visibly in pain), the campaign clearly conveys the idea of the symptom.
Similar Campaigns
12 items