Idea: Save the Swifts by sound.Working together with the country’s leading radio stations, we ran a radio campaign that brought listeners one crucial piece of information: Swifts make a highly identifiable sound, which is instantly recognisable.The spots asked listeners to do something really simple:Hear the sound. Identify the sound. Tag the sound by texting your location.SMS reports with addresses sent in were immediately fed into a real time Google Earth based minisite.On the map, Swifts concentrations began to appear, making the solution visible and actionable.All that was left to do was install additional nests where needed.

Hundreds of reports streamed in.Over 200 bird concentrations were identified.The project not only pinpointed places where new nest needed to be installed,it gave our client a product - a research tool they will be able to use for years to come.While the problem had been highly audible, we made the solution highly visible.The campaign earned additional media with nationwide coverage (press, internet and radio) and a special partnership with the country’s only “green radio”- 99FM.The 'Society For the Protection of Nature' endorsed the project and featured it on its homepage.