PLEASE NOTE: THIS ENTRY HAS AN AVP- PLEASE WATCH BEFORE VOTING Swifts are birds facing extinction because they don't have enough places to nest.Challenge: Find the largest concentration of Swifts so new nests can be installed.Idea: Use the highly identifiable sound Swifts make to get people to locate the places where there are Swifts in large numbers We ran spots that asked listeners to do something simple: Hear the sound. Identify the sound. Tag the sound by texting your locationSMS reports sent in, were fed into a map, making the solution visible and actionable.All that was left to do was install additional nests where needed.