Every agency is already familiar with Lorem Ipsum, a dummy text used during the first creative presentations. Why not use this dummy text as a new medium to get this important message from the ACC to advertisers? Our idea: the Lorem Ipsum Take Over. This free tool for ACC agencies automatically changes all the “Lorem Ipsum text” in a lay out into a message that reminds advertisers of the importance of a long-term relationship. The ACC message can be modified according to the number of lines or paragraphs.

All major Belgian agencies downloaded and used the Lorem Ipsum Take Over and reminded their clients that the best campaigns are the outcome of long-term, professional relationships. Making it a statement by the whole sector. Advertisers appreciated the tone of voice and the style and ACC and UBA have come up with a mutual book of rules for (creative) pitches.