Cannes Lions
SOLUTIONSET, Chicago / AT&T / 2011
Overview
Entries
Credits
Outcome
AT&T’s foray into the use of a multi-page magazine to address the SMB audience generated 104% of targeted response and 275% of targeted sales.The magazine’s sophisticated, clean, accessible aesthetic addressed the Small & Medium Business audience in an innovative way – speaking to the challenges, environments and situations in which small businesses work.
Similar Campaigns
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