The aim of the strategy is to generate expectation, show the quality of the trip and include corporate messages throughout the communication. The creativity is based on a coloured rainbow and textures that identify each part of the trip, for example: Green-nature, black-tango, red-passion, etc. A teaser mailing with a blank canvas set out the discipline that would act as benchmark during the trip: colour. The second mailing was a box of paints where each colour is related to a place in Argentina. The other pieces include games that continue the concept of contrasts, reinforcing Cepsa's institutional values.

160 people plus guests were invited and 100% attended the workshops. The comments from the attendees at the end of the trip were very positive and gratifying. After the trip, out of the 160 couples, more than 100 sent photographs of the different pictures they had painted, expressing the feelings they had experienced. It must be remembered that at no time were they asked to make such an effort.