The launch of the GoPhone $50 unlimited prepaid talk/text/web plan is a big deal. Other carriers have similar plans, but this is the first on AT&T's nationwide network, which means getting the features you want and the coverage you demand, without compromise. The objective of this campaign is to get people excited about this new plan. The GoPhone $50/mo. unlimited talk, text and web product is heavily targeted towards value-conscious consumers who want affordable wireless without annual contracts or monthly limits. Our aim was to reach out to this segment to educate them on this new plan from AT&T.

The AT&T Station is the stop for the South Philadelphia Sports Complex—home to Wells Fargo Center, Lincoln Financial Field, and Citizens Bank Park. Collectively, these venues are home to all of the city’s professional sports teams and also play host to numerous concerts and special events throughout the year. Attending a game or concert is a natural high.