This is one of MoviStar’s key strategy actions in terms of strengthening effective links with opinion leaders and Big Accounts.The client wished that the 'BLUE' concept should pervade all advertising actions. The aim of the gift package was to make guests feel themselves also part of the 'blue' experience. The gift package we sent had this claim printed on top: 'On 15 June, you’ll see Montmeló in blue'. On opening the box, one would find a pair of blue shades with blue-stained glasses which obviously provided a blue vision. Along with the sunglasses we sent the VIPPass.

This action had been allocated a short budget. However, we provided a solution that achieved the client’s targets and was therefore highly satisfactory. Turnout at the World Moto GP Championship was unsurpassable – 100 %.