• Situation:

Auckland Arts Festival was back for another year.

• Brief:

Show the creative industry and client-base in New Zealand that our agency is a supporter of all creativity in its purest form.

• Objectives:

Further align our agency brand with original thinking.

With Hollywood using viewer data to inform the writing of their next shows, the opportunity for truly original content is shrinking. While tech giants harvest data on what’s worked before, The Auckland Arts Festival champions original thinking. We set out to write a headline that stuck up for original thinking and creativity.