Nuvali is best seen and experienced. The key was to get people to drive an hour and a half away from the city and visit the area.

The key objective was to increase foot traffic in Nuvali so a lot more can experience what it has to offer.

The design harps on one of the biggest attractions of Nuvali – a man-made lake filled with thousands of beautiful koi fish. People were asked to visit Nuvali and feed the fish with an invite that doubles as fish feed. The material was printed with different koi fish patterns using edible ink. True to Nuvali’s eco-friendly thrust, the invite left zero waste.

An increase in foot traffic and commotion in the koi fish lake as people take the drive to Nuvali and go fish feeding. More than this, they experience what living in a sustainable community would be like.