Cannes Lions

Auction

RUF LANZ, Zurich / SUVA SWISS ACCIDENT PREVENTION / 2017

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A famous painting is up for auction: a winter landscape by the artist Giovanni Segantini. The price for the sought-after work quickly rises. Yet in the end, none of the rich bidders wins the auction. Instead, the painting sells for 10 million Swiss francs (equals 10 million US dollars) to a young man with a cast on his arm who bends over at the wrong moment. That has to be the most expensive broken arm in history …

Conclusion:

Snowsport accidents can have unpleasant consequences.

Be careful on the slopes.

Suva. Swiss Accident Prevention.

Similar Campaigns

8 items

The Making of Poo

FORSMAN & BODENFORS, Gothenburg

The Making of Poo

2017, APOTEKET

(opens in a new tab)