From concept to distribution, we worked with Audi to create “Truth in Motion: The US Ski Team’s Road to Vancouver,” depicting athletes’ struggles to achieve their Olympic dreams, directed by award-winning documentarian Brett Morgan. Remarkably, we secured distribution for the film on NBC, the Winter Olympics network and one of the US’s four major television networks, during its Saturday night primetime viewing period. DVR-proof interstitials transitioned seamlessly from film to commercial break, giving Audi unmistakable ownership.The film premiered two-weeks prior to the start of the games, kicking off NBC’s Olympic programming and leveraging the US Ski Team’s success to drive interest. Online and on-air promotion—including online teaser clips distributed through blog outreach, social media channels and major video portals such as YouTube—drove tune-in. Cross channel airings and digital distribution on iTunes, Hulu, NBC.com and NBCOlympics.com helped to amass audience and drove engagement.

Results were strong. Our primetime premiere outperformed the prior week’s programming in the same time period by 5%. Overall the film garnered 45 million impressions across all television viewings. Digital performance was even stronger, with over 300,000 full feature-film video downloads, and almost 1,000,000 views of video clips teasing the premiere on YouTube.Following the January 20th launch of the documentary, February sales were up +34%. And, equally as important, Audi search query volume was up over 300% which is a core metric for brand consideration within the automotive purchase cycle and a leading indicator for future sales.