This TV spot is about big white 3D words that are acting like humans and fight against each other in different and funny ways. Half of them represent several kinds of fun activities and situations: rock music, the weekend, surfing, a party and football. The other half represent their antagonists that are trying to stop them in order to interrupt their amusement. These are silence, Monday, a shark, parents, a girlfriend but, of course, they are defeated. The video ends with the new Audi A1 positioning: Audi A1. Amusement without breaks.