Cannes Lions

FIAT PUNTO MODEL YEAR 2012

HAIBUN, Milan / FIAT GROUP / 2012

Film

Overview

Entries

Credits

Overview

Description

An ironical, cheecky and humorous film, picturing the personality of an unconventional target client - people who live their life in their very own way and choose Fiat Punto as symbol of their distinctive personality, making this car extremely successful.The new model 2012 - with whole new interiors, exterior details and engines - is presented with a lively pace edit, bright and colorful images and features a rocking soundtrack.

Similar Campaigns

12 items

Sweet spot of life

BBH CHINA, Shanghai

Sweet spot of life

2016, AUDI

(opens in a new tab)