The implementation:“Discover the beauty of winter.” Together with this motto, the new Audi A5 Sportback is shown made up entirely of a beautiful aspect of winter – frost patterns. An authentic frost pattern experience is created by printing the motif on transparent film and placing the 70 square meter billboard on a glass façade in the security area at Hamburg Airport.

The result:In conjunction with the current cold spell in Germany, the billboard was named “creation of the day” by the most eminent German specialist press and was also distributed via Facebook. The billboard therefore drew attention to the new Audi A5 Sportback with quattro far beyond the perimeter of Hamburg Airport.