We began by hand delivering a full 3D car brochure. With the Audi branded 3D glasses we sent along with it, the car came alive and leapt out of each page. Through this DM we also gave them exclusive access to the 3D microsite created for this car.Once logged on to the 3D microsite, it would play the Audi A8L 3D film. The unique part of the website was that the user could, at any point while the film was running, click on a feature of the car being showcased in the film and explore it further. We also created 3D Ipad, Iphone and Android apps for the car to deliver this experience across media.

More than 50,000 people took part in 'Win-an-Audi 3D Starter Kit' contests on Facebook.50% of yearly sales target achieved in the first month of the launch.Flood of test-drive requests.More than $950,000 worth of PR generated in 1 month.FWA rated it as one of the top websites.