Cannes Lions
CP PROXIMITY, Barcelona / AUDI / 2010
Awards:
Overview
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Credits
Outcome
The action was sent to 200,000 clients.Over 76,000 clients updated their data (38% of the total) and 15,540 e-mail addresses were acquired (21% of those whose e-mail addresses we didn’t have yet).Additionally, the melodies were downloaded in 85% of the cases and 27% went viral on Facebook.
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