The look and feel follows the brand guidelines. Content is emphasised as the pivotal element of the brand's e-communication.An illustration of one of the useful tools developed is My Audi, which keeps clients informed about delivery after their purchase has been made.Clients can contract services, use the Agenda, the webmail, read suggested trips in the Newsletter segmented by profiles, use the Deskweb application which connects the agenda, mail or the punctual communications from Audi.Information browsing is more effective by addressing to each individual user as a focused range of content provided, which is a prime factor for improving customer’s loyalty.

10,103 registered clients visited an average of three times a month to check new information posted on the site.Clients navigated pages for more than 12 minutes.4,024 clients receive the Audi bi-weekly e-newsletter and all news they subscribed to.