Cannes Lions
STRING AND TINS, London / AUDI / 2018
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Audi: Clowns, juxtaposes the buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.
The ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.
As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.
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