Each poster in the series brings to life an Audi vehicle that revolutionized the automotive industry in some way. The vehicles in the posters—well known to the audience of Audi experts and aficionados—provide a constant reminder to embrace and drive progress.

The design approach of each poster reflects the vehicle portrayed and the the era that vehicle impacted. Elements guided by these factors include illustration stye, color choices, and brand cues.

The poster series created an air of excitement among the Audi team and Audi fans. This audience not only noticed the posters, but also sought out reprints, gave them to Audi aficionados as awards, framed them, and now display them in their homes and offices