Racing is everything, but nothing without fans. How can Audi once again demonstrate 'Vorsprung durch Technik' and, while doing so, encourage their fans to share real passion for motor racing?

An LED and a control unit use a phenomenon called 'persistence of vision' to write light messages in the air that can only be seen on long-exposure photos.

Over 250,000 fans attended the race, and millions of people in 190 countries saw it live on TV. During the campaign, Audi’s number of Facebook fans grew by 12%, traffic almost doubled and the participation rate within the fan community was above 15%.