Alfa Romeo has launched a new range of diesel-powered cars. However, the traditional image of diesel engines does not fit very well with the sporty styling that Alfa Romeo are so famous for.Our task was to produce a micro site that would launch these cars in a way that would appeal to people who don’t want a boring car.The idea ‘Diesel that emits style’ perfectly captures the thought that there is now a range of cars available that combine the practicality of a diesel engine with the styling and machismo of an Alfa Romeo.The solution could have only have been done on the web. We took graphs and pie charts that demonstrated the logical reasons for buying a diesel and then morphed them into fantastic scenes and landscapes when the car appears.This innovative and well-crafted site has allowed us to present what could be a rather dull subject in a way that is beautiful and involving.