Cannes Lions

AUDI RSQ

ELEPHANT SEVEN, Hamburg / AUDI / 2005

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This special accompanies the partnership between Audi and the blockbuster film “I, Robot” starring Will Smith. For the movie, set in 2035, Audi designed and built a futuristic coupe concept car, the Audi RSQ. By way of a futuristic information portal, the Central City Information Service (CCIS), the visitor discovers how the world looks in 2035, including something that is already in the making today: by then, all media and electronic gadgets have integrated into one single medium. This concept of the future is implemented in the Audi Internet special in a way that is both fun and technically innovative. Additional features bring this futuristic world to the user’s own cell phone in the form of screensavers and MMS messages.

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