Cannes Lions

Audi Sport: A Legacy in Five Cylinders

AUDI OF AMERICA, Herndon / AUDI / 2018

Film

Overview

Entries

Credits

Overview

Description

The director was determined to not just tell "a" story about the five cylinder engine, but instead "the" story. Every nook and cranny of history, culture, trials, and success are explored in depth in this exhaustive yet entertaining story on the most famous engine ever made.

Execution

Interviews with absolutely everyone involved was key, but so was setting the tone of the different eras the engine lived through. From unearthing commercials that had not been seen since that 80's, to reuniting the race team that made the engine famous, the film explores every aspect of what makes the five cylinder engine the legend it is.

Outcome

The documentary was released in partnership with Petrolicious the leading online auto blog and was quickly the most successful brand partnership they'd ever done. It was also the most successful viewed online video Audi has ever released in terms of paid support.

Similar Campaigns

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