Cannes Lions

A7

ZAAZ, Seattle / AUDI / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

We created a Times Square interactive billboard featuring the car and 7 boldly designed locations in NYC. Passersby could download a map of these locations to their mobile device by scanning a QR code or texting a shared short-code. The hash tag #bolddesign, showcased suggestions live on the Billboard.

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