Audi stays ahead of its competitors by always inventing new technical solutions. We did the same for their advertising by inventing an illuminated poster that functions just like the Start & Stop-System, and only turning on when it serves a purpose. We placed it at the exit of parking garages, where cars have to stop for the barrier to open. As the car approaches it triggers a movement-sensor that causes the poster to light up and display the once hidden message: 'This poster only turns on when it's needed. Just like an Audi with the Start & Stop system.'

In and around Zürich, Switzerland where the posters were placed, interest in the Start & Stop-System increased as evidenced by a rise in the number of test drives.