Possibly a headache is the world's most common pain. And perhaps the most common situation in the world is not having an Aspirin® when you have a headache.

Based on binaural waves we created tracks combining a frequency of 315 Hz in the right ear and a 325HZ in the left ear; generating a frequency in the brain that attenuates headaches.

We uploaded them to a microsite and an app where can be heard while getting an Aspirin®.

• Implementation

We work the audio tracks; each required a specialized technical process to assemble these frequencies with different rhythms and musical preferences, and above all to generate the frequency necessary to mitigate headaches.

At the same time, we created a web site and app, prioritizing that the download is user friendly.

• Timeline

For three months audios and platforms were worked and all the necessary tests were performed to make it functional, but above all that meets the objective to attenuate headaches of users.

• Placement

On March 28 was the launching campaign in digital media, Facebook, Youtube, Spottify and Google. The idea was to have the greatest scope and start generating shock.

• Human Impact

It was widely accepted by consumers; more than a product is becoming a way to approach them. They interact on networks, loved and share the idea of having an audible Aspirin®.

• Reach

Initially the idea was planned only for Ecuador, but now the initiative wants to be implemented for the region countries. We are also expecting the implementation in the United States and Europe.

• Engagement

The number of downloads and interaction of users are increasing every week.

• Sales

It’s been a month since the launching and it has being a 200% increase on sales.

• Achievement against business targets

We increase sell-out and sell-in of the product and we approach to the consumer.