We developed special sponsorship announcements with CNBC primetime, a station known in Turkey for high production and innovative programming. CNBC’s audience is highly educated and attracted to the programme's CNBC imports from abroad. The announcements were heavily branded with Vestel and they were broadcast immediately prior to the start of the programme: stereo opportunities were available for this broadcast. Vestel became perceived as the company providing the stereo technology for this channel.

Awareness of Vestel being a specialist in the audiovisual sector increased significantly by 37%. After 6 months of running this effort, tracking data reported consumer awareness of Vestel’s specialty in audiovisual products at 26% vs 19% at the start. And Vestel renewed these special announcements for another year.