Cannes Lions
AUGMENTED REALITY SMART PHONE APP.
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / YELLOW PAGES / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
We created a banner that does exactly the same as the app: Open the webcam and see all the businesses around you, wave your hand to change businesses. Click on a business to get to its YELLOW PAGES listing.
Outcome
363,964 clicks on the banners. 65,000 app downloads. +28% increase in traffic to YELLOW PAGES site ("Location Based Banner" was part of a larger campaign).
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