To communicate that YELLOWPAGES.COM is part of the new AT&T, YELLOWPAGES.COM used in-text advertising to allow users to immediately experience the service themselves. By highlighting words such as 'pizza,' 'shoe repair,' and 'restaurant,' YELLOWPAGES.COM conveniently delivered a live local business search to users while they were reading relevant web content.

The in-text technology identified the user location and automatically populated the city where they were located. By bringing branded search functionality into the content across thousands of premium websites, YELLOWPAGES.COM was able to reach and engage users in real-time, when they were actively seeking more information.