We produced billboards with dynamic driving scenes – without a car.

Instead we printed QR codes on the pictures.

Headline on our billboard was a call-to-action:Experience the cleanest testdrive ever. Use your mobile to take a picture of the marker, then visit auris-hybrid.netOn the website people were advised how to proceed:Just place your mobile with the picture of our billboard in front of your webcam and enjoy the cleanest test drive ever!

Thanks to our unique technology, people could experience an augmented reality test drive forthe first time. The cleanest testdrive ever with the cleanest car in its class:New Toyota Auris Hybrid.