We created “The Line Scout”. An app that shows how long the lines is at some of the most popular night clubs, in real time. The app works by gathering live booking data from all Taxi Stockholm’s cabs around town. Because we knew that the more taxis that stop outside a club, the longer the line is. Using this free app, clubbers could see when it was time to go if they wanted to avoid the club line. If they wanted the app could send notifications describing how the line developed during the night. Users could also see how long the line had been historically and if they wanted, they could book a cab through the app.

To make sure this app would be perceived seriously we needed a stamp of approval. Therefore, we launched the app in co-operation with some of the most popular clubs in Stockholm.

We spread the news about the app in social media and through PR. We also ran an an outdoor campaign close to the clubs and push for the app inside of our own taxis.

Thanks to the campaign 94% of the target group viewed Taxi Stockholm as a more modern company. 67% of the target group liked Taxi Stockholm more than before. And as much as 80% of the target group saw Taxi Stockholm as a company that cares for it’s customers.