To support the Australia Post Parcel Lockers network we utilised geo-targeted OOH mapping technology to dynamically serve creative at scale and in real time

Across 550 OOH locations, the campaign allowed consumers to locate the closest parcel lockers and retrieve maps and directions for each location. The coordinates of each locker were mapped against the nearest digital Out-of-home screen, correlating the two data sets we were able to display bespoke maps to each location.

Dynamic creative templates targeted creative at each location efficiently delivering 550 individually designed pieces delivering dynamic, targeted and mapped creative at scale an Australian media first.