The idea was to put the product to the test by demonstrating live that Australia Post Travel Insurance lets you enjoy your vacation to the fullest, without having to hold back. You can afford to take a few risks on your vacation.

To prove that Australia Post Travel Insurance lets you take a few more risks while you’re on vacation, we gave our voice over artist a Travel Insurance policy, then made her deliver the radio ad as a live broadcast while she skydived from 14,000 feet. We broadcast these live radio commercials on several popular Australian radio stations a total of 12 times over a 7 day period.

The campaign received a huge amount of attention from Australian news programs and websites, which helped to earn itself an estimated total reach of over 11.3 million Australians.