Cannes Lions
GEORGE PATTERSON Y&R, Melbourne / CRICKET AUSTRALIA / 2012
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The Indian cricket team is the number one cricket team in the world. Over a billion Indians passionately love their team, and their cricket heroes, and they see the upcoming tour of Australia as their best ever chance to win a test series down under- something they’ve never done before. They’re so confident they’re already planning the celebrations. The street parade is getting planned. Hell, even commemorative T-shirts are being readied for printing… 1.3 billion Indians think victory is certain. But not if the Australian cricket team have anything to do with it.
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