Cannes Lions
R&R PARTNERS, Los Angeles / NATIONAL HOCKEY LEAGUE / 2017
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The Stanley Cup is arguably one of the most iconic trophies on the planet, but after 125 years, it's far from flawless. Unlike the Lombardi trophy, or the World Series trophy, both remade each year by Tiffany's, or even the World Cup, The Stanley Cup is not pristine or impeccable or immaculately polished. Handed down from team to team, champion to champion, there's only one, and it’s full of scratches and dents and typos and dings.
In other words, the Stanley Cup…is full of character. In honor of its 125th anniversary, this story celebrates the beauty of those imperfections and presents the trophy in a way few people have ever seen it.
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