We installed green screens at four German railway stations. Passers-by were able to pose in front of the green screens and professional photographers took their pictures. The participants then chose their dream destination as background for their picture which represented one of the flight destinations (e.g. pyramids for Egypt) and within seconds held an individual postcard of their picture in their hands.By participating the consumer was literally able to “fly” to one of the destinations and to send the branded postcard from his/her dream destination to a friend. An additional incentive for participation was given by the chance to win a 100-€-flight coupon.The chosen touchpoints ensured a high stream of pedestrians and a high number of contacts. All photos were uploaded to the Austrian Airlines Facebook page to give participants the opportunity to share their picture with their friends. This increased interaction with the brand and multiplied contacts

•Awareness: 2 million contacts were generated within only two days•Involvement: Over 1100 people participated, 45% of the participants uploaded their picture to Facebook•Interaction: 84% of the uploaded pictures got liked, shared, linked and commented by the users on Facebook, sharing the campaign with their friendsThe results prove the effectiveness and success of our campaign.