Cannes Lions
BBDO NEW YORK, New York / AD COUNCIL / 2012
Overview
Entries
Credits
Description
In this commercial for Autism Speaks, we take the viewer on a journey through the life of Tommy Hilfiger, fashion icon and father of two autistic children. We juxtapose the odds of his rise to fame against the odds of a child being diagnosed with autism. Today, one in 110 children is diagnosed with autism. This comparison creates a powerful and surprising effect.We used a mixture of animation and miniature sets to tell his story. The sets were built entirely out of Tommy Hilfiger's fabrics, which created a wonderfully rich and emotional world for this story to be told in.
Similar Campaigns
12 items