Cannes Lions
DDB CHICAGO, Chicago / STATE FARM / 2009
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A catastrophe hits your home. And then it hits you. You’ve lost everything… including hope. Hard to imagine a more vulnerable feeling. That’s why the State Farm Catastrophe Team was created. The Catastrophe team members are hired for their empathy, which they deliver to catastrophe victims in the most trying of times: a shoulder to lean on, an ear to lend, a simple hug. Truth is, any insurance company can take care of business. State Farm actually takes care with a human touch.
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