Visa have been, and continue to be, one of the most committed sponsors of the Olympics and Paralympics. This execution sought to dramatise that by featuring Team Visa, a group of Olympic athletes who Visa have supported and helped nurture on their way to the 2008 Olympics in Beijing. The action reflects Team Visa's 'work together' culture, and the brand's role in helping the athletes get to Beijing, and in making the important things in life accessible.