Cannes Lions

AUTO RACING

Y&R CHICAGO, Chicago / NASCAR / 2003

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The NASCAR auto racing fan is one of the most fanatical fans in all of American professional sports. This web banner appears to be selling a bath oil made from motor oil. But as the viewer of the banner stays involved, as only a NASCAR fanatic would, the banner informs the viewer “If you have even the slightest interest in this product, you’ve got it bad”. Referring to the popular NASCAR theme line and question “How bad have you got it?”.

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